Claim Your Postcard! Express yourself with Snail Mail!

Love to be heard? Love to be seen? Love to Express? Have a view? You touch someone's heart?

At Glitzer, we have designed a new series of Expressions postcards to compliment our Silver Sterling Sweet Surprise collection. A complimentary post card will be included in every new purchase until we run out of them! There are spaces at the back for you to write a message of expression and a place to put a stamp if you need to mail it out!

From now till 1st March 2010, we will mail out the post cards FREE for you! Send an email to glitzer@ymail.com together with:

• your message (up to 50 words)
• the addressee
• the address to post to
• your name
• tell us the postcard of your choice

and we will fill the postcard out and post it out for you! A good way to send your message across people that matters to you! We all love snail mail from time to time, a good surprise to express yourself in a meaningful way.

To see the postcard in details, see it on Flickr.

Inspire Your Outfits with a Bib Necklace

Bib necklaces, or statement necklaces are great trendy and stylish pieces to have. Bib necklaces are normally embellished with sequins, stones, crystals, pearls, fabric floras, feathers, metal chains and lined with felt. The bib pieces can be either hung on chains or ribbons which are extremely beautiful, glamourous and versatile pieces.

These stunning statement accessories can definitely transform your everyday staples from tees, sweaters, cardigans, plain shirts, simple dresses to fabulous outfits.

As seen at calivintage , she has shown us an absolutely chic way of wearing a black sequin bib necklace together with a gray, white and black color palette in her "going gray" blog post.

I am extremely grateful of calivintage incorporating the Belle Bib Necklace at Glitzer into her wonderful wardrobe. It is simply stunning and I am speechless of how fabulously fashionable and stylish she looks. Christmas has definitely arrived early at Glitzer! Thank you calivintage for the fabulous styling and beautiful photographs that release the soul of the necklace!

photos beautifully taken and styled - courtesy calivintage wearing:

cashmere cardigan, j.crew

vintage eyelet dress, ebay

sequin bib necklace, courtesy of glitzer on etsy

skinny leather belt, urban outfitters

smartwool socks, rei

platform ankle boots, payless

Online Magazines Great Precious Press Sources

I have always loved reading magazines especially with my love of quick access to a lot of information and browsing through great ads and pictures in them. With running an online business, we cannot discount the great press effects from good quality online magazines.

Glitzer has been very fortunate to be featured in 2 magazines in the beginning of December. The Glitter Pair Bobby Pins has made a mark as a "Stocking Thriller" for the great fashionable, beautiful and hip N.E.E.T. Magazine. In addition, the Whimsical Forest Deer Necklace has been featured as one of the "Online Street Best Picks" in the lovely fun Creative Crafting Magazine.

I thank N.E.E.T. Magazine and Creative Crafting for providing Glitzer invaluable exposures to the Online Magazine world! Thank You!

Through Creative Crafting, I came across a very interesting site called Issuu and there you will find great wonderful online publications. If you love reading magazines or love looking at pictures and reading articles I strongly recommend the site to you! Happy Reading!

Glitzer Product Catalog - Moo.com Newsletter Feature - Yay!

Earlier this week, we posted a tutorial on creating your own product catalog with Minicards from Moo.com. We are exceptionally delighted when we saw that this tutorial has been featured in Moo.com 's latest November edition Newsletter. In addition the tutorial has been featured alongside the great fashion forecaster WGSN - all we can say is that we are simply over the moon, excited, happy, flying high (I think you get how we feel) at Glitzer - all joyous and ready for Christmas!

Thank you once again Moo.com for tweeting our product catalog tutorial and featuring us on its newsletter! Don't forget to sign up to Moo.com's newsletter so that you do not miss out on the discounts and product updates!

Marketing Your Product : How to Make a Product Catalog DIY Tutorial

You have great products, fabulous ideas - why not show them off! Here's a novel idea of a product catalog that has been used to promote the Fall / Winter 2009 jewelry collection at Glitzer.

A catalog is used to provide a good snapshot of the range of products you offer. Especially with jewelry, you may not be wearing or carrying all your pieces around, or your friends and family may be helping you to promote your brand. With a lipstick size catalog, easy to carry around and the ideal size for customers to pair it against their ears for earrings, and neck for necklace, for an indicative view of how the products will look on them.

Product Catalog Do-It-Yourself - D.I.Y Tutorial

Follow these few simple steps and yeeha! you will have a product catalog too to market your own products:

1) Plan the content of your catalog

• Around 4 to 5 key products will be adequate. The objective is to show your design direction for the season or product range and scope.
• Remember to have a cover page. It is a catalog, like a book, it will need a cover.
• Include contact details as you want people to contact you for your products.
• Possible use of a few clear, simple, buzzwords to promote your products.
• Brand, brand and brand - don't forget to include your branding wherever necessary and align your product catalog to suit your brand with colors and fonts.
• Product prices, I consider a sensitive topic, there is no right and wrong of whether you should include it or not. I do not include prices on the catalog as it gives room for negotiations and the focus of the catalog is really on the products and the design. We would like to keep some things to ourselves at times and not reveal too much! Most often, the prices are already on your website or your price quotations.

2) Since you will have product photos Reuse them! Transform them into printed photo cards. My preference is to use Minicards. Quick and simple service provided by Moo.com - format your images, add your contact details, pay and checkout and a couple of days later you will say "Yay!" when you receive them.

3) Once you have done your printed photo cards bind them together to form a catalog. I have used metal eyelets to bind my catalog as it is a secure way and it provides the flexibility to fan out the catalog. Therefore:

• Stack your product catalog in a chosen sequence
• Hole punch the stack
• Add a metal eyelet to the stack and bind them with the puncher. Instead of using metal eyelets other alternatives include binding the catalog with ribbons, strings, beads, metal chains etc.
• I find the Crop-A-Dile the best hole punch to work with - a great hole puncher and eyelet binder all in one.

4) Leverage on your network and distribute the product catalogs out!

Timeline: It takes around 2-3 weeks to complete the catalog. Time allowance is for the delivery time of the Moo cards.

A note on Minicards by Moo.com

The minicards created by Moo.com are a great versatile, fully customizable and great quality printed card product. You have a wide spectrum of options to:

• include as many different images as your card pack allows
• great inventory of ready made design templates that you can use
• add your contact details and use them as name cards
• hole punch them to use them for as hang tags or gift tags
• celebrate a memorable occasion with them e.g. birthdays, weddings, anniversaries etc

You will say Yay, Yay and Yay! when you receive them!